The insight gets buried
Valuable phrasing, decisions and examples disappear into transcripts, folders and individual memory.
From conversation to content
Your best ideas are already in the room.
Stella Story captures meetings, braindumps, inspiration and notes, connects them to the right context, and turns them into content in your voice. No blank page. No generic AI copy.
Built around real sourcesPrivate by defaultDutch and English
Your source becomes useful twiceLive context
What you already know
Meetings, braindumps, inspiration, notes and documents
Stella Story
Organises, connects and protects the source
Content
Posts and stories in your voice
Via MCPYour own brain
Talk to it through ChatGPT or Claude
Product walkthrough
See the full story take shape.
See how Stella Story turns meetings, braindumps and notes into content while keeping the source, voice and review connected.
The real bottleneck
The story exists. The context gets lost.
Strong ideas rarely start in a content calendar. They surface halfway through a call, in a note, or as one sentence in a long document. Stella Story keeps that moment connected to where it came from.
The writer starts cold
Your team or agency spends its time rebuilding context before the actual writing can begin.
The voice gets flattened
General AI can produce fluent words, but it does not know your sources, rules or recognisable voice.
Interactive product story
Follow one thought from source to post.
Choose a meeting, braindump or document. Stella Story finds the angle, applies the right voice and keeps a human in control of the final draft.
Source momentPrivate by default
The difficult part of AI adoption is not the technology. It is helping people change how they work without losing what already makes the company good.
Detected angleWhy adoption is a leadership practice
LinkedIn draftReady
AI adoption is not a tooling project.
It is a leadership practice.
The model can already write. The real work is deciding what belongs in the company, who may use it, and how a useful experiment becomes a shared way of working.
Start with one conversation worth remembering. Then make the context reusable.
4 sources checkedVoice profile appliedHuman review required
How it works
A content workflow grounded in what you actually know.
The source stays close to the story at every step.
- 01
Capture
Sync a meeting from Fireflies or tl;dv, upload audio for transcription, save a document, or record a quick braindump.
- 02
Connect
Clean the source and retrieve related knowledge, decisions and examples that this user may access.
- 03
Create
Develop angles and drafts using writing profiles, examples, rules and focused AI sparring partners.
- 04
Review
Comment, approve, add media, schedule and keep the link between the published post and its source.
Features
Everything needed to turn lived experience into usable content.
Stella Story combines source capture, retrieval, writing and collaboration in one focused workspace.
Transcript cleanup & audio
Import transcripts from Fireflies or tl;dv and clean jargon, names and speaker labels automatically. Upload audio and let Stella Story transcribe it directly.
Content finder
Surface quotes, tensions, anecdotes and points of view across the sources you are allowed to use.
Voice03
Writing profiles
Recognisable before your name appears.
Use personal or company rules, hooks, examples and personas without flattening everyone into one style.
Post workspace
Develop variations, refine hook and body separately, preview LinkedIn posts, and create supporting visuals.
Review and calendar
Share with a writer or client, leave inline comments, control visibility, and move work from idea to published.
Your own brain through MCP
Talk to your meetings, braindumps, inspirations and notes from compatible tools such as ChatGPT and Claude.
The bonus utility
Your content archive becomes a brain you can talk to.
Stella Story does more than create posts. Its MCP server gives compatible AI clients access to the knowledge you are allowed to use. Ask ChatGPT or Claude what was decided in a meeting, find an old example, compare braindumps, or retrieve the inspiration behind an idea.
Try asking your own knowledge
›What did we decide about onboarding?
›Find examples of how I explain AI adoption.
›Which notes support this new point of view?
ChatGPTClaudeMCP
Personal and company context
One product, with clear boundaries around whose brain is active.
Personal meetings and notes stay personal by default. Approved knowledge can also live in a dedicated company brain for company-authored content, shared media and a separate company voice.
- Dedicated per tenantA separate application environment, database, keys and credentials.
- Explicit accessPeople and AI workflows only retrieve sources available in the active context.
- Attributable outputCompany posts record the person who contributed to the work.
Personal brain
Private meetings
Braindumps and notes
Personal writing voice
Company brain
Approved knowledge
Shared media
Company writing voice
Social proof
What people said when they saw Stella Story.
Early reactions from real product conversations. Quotes translated from Dutch where needed.
“If the content we propose to clients looked like this, that would be so good.”
Thor de Grootyoulynq
“Holy shit, that is nice. How can I copy this?”
Wouter van EwijkGlobal Head of Marketing, AllYourBI
“Stella lets me create fully authentic content without having to cross that threshold every time.”
Wouter van den BijgaartFounder, TwoFeetUp
Built for context-heavy writing
For people with expertise, but no reliable content flow.
Share the thinking without giving up the evening.
Write with the context, not around it.
Scale output while keeping every client recognisable.
The studio behind Stella Story
Built by TwoFeetUp.
TwoFeetUp designs and builds practical AI products around company knowledge, adoption and real work. Stella Story grew from that practice.
About TwoFeetUpQuestions
A few things to know before a demo.
What is Stella Story?
Stella Story is a source-aware content workspace by TwoFeetUp Studio B.V. It turns meetings, documents, braindumps, inspiration and notes into content in a personal or company voice.
Who is it for?
It is designed for founders, leadership teams, internal content teams, agencies and ghostwriters who already have expertise but need a repeatable way to turn it into content.
Is customer data kept separate?
Yes. Stella Story is deployed once per tenant with its own application environment, database, keys and credentials. Personal material is private by default.
Does it replace ChatGPT or Claude?
No. Stella Story provides the trusted source, retrieval and content workflow. Through MCP, compatible AI clients can also work with the knowledge you are allowed to access.
Bring one real story
Book a Stella Story demoSee what Stella Story can make from it.
Book a focused conversation about your sources, writing workflow and whether Stella Story is the right fit.